ARES
Environmental Graphic Design
Client: Pacific Defense
Focus: Experiential Design | Environmental Graphics | Interactive UI
Gallery: From Concept to Conference
This gallery showcases the complete project lifecycle for "Ares." You'll see the initial concept art, the technical style guide created for the print vendors, and final photos of the branded vehicle in action at multiple industry events.
Interactive iPad Demo
To provide a hands-on experience for attendees, I developed an interactive iPad demo highlighting the vehicle's tactical functionalities. This video is a screen capture demonstrating the app's final user flow, interface, and key features.
Promotional Product Video
My contributions extended beyond the vehicle to a full suite of complementary marketing assets. This product video was a key component, designed to run at the booth and online to demonstrate the company’s diverse range of technological offerings.
Multi-Channel Design for a Unique Conference Experience
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To create a distinctive and cohesive brand presence for Pacific Defense at major industry events, I was commissioned to design a multi-faceted campaign centered around a custom-branded demonstration vehicle.
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As the lead designer, I was responsible for executing the "Ares" concept across all physical, digital, and print touchpoints. My goal was to ensure a consistent, professional, and memorable brand experience for all event attendees who interacted with the company.
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Physical/Environmental: Designed the full vehicle wrap for the "Ares" Jeep and all supporting conference signage.
Interactive Digital: Developed an intuitive, user-driven iPad demo for on-site product exploration.
Motion & Video: Produced a promotional product video and created animated graphics for presentations.
Print Collateral: Created one-pager handouts and other marketing materials for attendee engagement.