Sterling Iconography

Enterprise Icon Library

Client: Sterling

Focus: Brand Iconography

Iconography Expansion: Ensuring Visual Consistency at Scale

  • The goal was to create approximately 100 new, on-brand icons to be added to Sterling's existing icon set. The primary requirement was to ensure every new icon would seamlessly integrate with the established visual language.

  • My role was to meticulously analyze the existing icon set's style guide, deconstructing its rules for line weight, corner radii, and geometric construction. I then applied this system to create a new suite of icons that are visually indistinguishable in style and quality from the original set.

    • Creation at Scale: Illustrated approximately 100 unique, pixel-perfect icons representing a wide range of new concepts.

    • Visual Cohesion: Successfully maintained the integrity and consistency of the client's existing iconography system.

    • Style Guide Adherence: Strictly followed established brand guidelines to ensure every new icon was a perfect match.

    • Asset Delivery: Delivered production-ready SVG assets to the product and development teams.

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