Objective

The goal was to create approximately 100 new, on-brand icons to be added to Sterling's existing icon set. The primary requirement was to ensure every new icon would seamlessly integrate with the established visual language.

My Process & Role

My role was to meticulously analyze the existing icon set's style guide, deconstructing its rules for line weight, corner radii, and geometric construction. I then applied this system to create a new suite of icons that are visually indistinguishable in style and quality from the original set.

Key Contributions

• Creation at Scale: Illustrated approximately 100 unique, pixel-perfect icons representing a wide range of new concepts.

• Visual Cohesion: Successfully maintained the integrity and consistency of the client's existing iconography system.

• Style Guide Adherence: Strictly followed established brand guidelines to ensure every new icon was a perfect match.

• Asset Delivery: Delivered production-ready SVG assets to the product and development teams.