The Challenge

For clients like InMoment, SAP Concur, and Sterling, the challenge was to present data from reports and studies in a format that was immediately understandable for busy audiences, such as executives or potential customers.

My Solution

As an information designer and illustrator, my solution was to create a series of custom infographics. I focused on establishing a strong visual hierarchy, using clear typography, and developing custom illustrations to simplify complex topics and make key data points stand out.

Key Deliverables & Techniques

• Data Synthesis & Layout: Transformed dense, complex datasets into scannable, strictly hierarchal visual narratives.

• Illustration & Iconography: Developed a library of custom vector assets tailored to each client’s specific brand guidelines, moving away from generic stock imagery.

• Visual Storytelling: Converted static reports into "shareable" marketing assets, using pacing and flow to increase reader retention.

• Brand System Adaptation: Successfully executed distinct visual styles for multiple enterprise clients (SAP, Sterling, InMoment) without compromising their core identity.