Digital Publications
Long-Form Editorial Design
Client: InMoment
Focus: Editorial UI | Digital Layout
The Sales Playbook
I was responsible for the complete layout design for this internal training manual. My process involved establishing a clear typographic hierarchy, designing data visualizations, and creating custom graphics to make the content digestible and actionable for the sales team.
The Partner Program
For this client-facing marketing brochure, I established the complete art direction. This included defining the visual tone, sourcing imagery, and designing a sophisticated layout intended to attract and inform potential business partners.
Impactful eBook Design for Sales Enablement and Partner Recruitment
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InMoment required high-stakes communication tools that could simplify complex customer experience (CX) data. The challenge was to maintain a consistent brand voice across a variety of internal and external initiatives while ensuring the content remained engaging for different stakeholder groups.
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I applied strong principles of typography, layout, and information hierarchy to create clear and engaging long-form content. My role spanned from establishing the visual art direction to executing the final production-ready digital files.
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Information Hierarchy: Engineered a flexible grid system for the Sales Playbook, using callouts and diagrams to make 40+ pages of technical training material easily navigable.
Art Direction: Developed a sophisticated visual style for the Partner Program eBook, utilizing refined whitespace and custom photography to elevate the brand's credibility.
Visual Storytelling: Created custom icons and infographics to illustrate abstract concepts like "values alignment" and "customer-centric decision making."
Cross-Functional Partnership: Collaborated with Content Marketing and Sales Operations to ensure the visual narrative precisely supported the strategic business goals of each eBook.